> ## Documentation Index
> Fetch the complete documentation index at: https://docs.atllasx.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Lead Ads

> Turn Facebook & Instagram Instant Form leads into instant AI phone calls — and control which forms call, how fast, and when.

Atllas connects to your Facebook Page's **Lead Ads / Instant Forms** so that when someone submits a form, an AI agent calls them automatically. You decide — per form — whether it calls, which agent handles it, how fast, and during which hours.

<Note>
  Calling a lead the moment they submit a form is powerful, but make sure your form captures consent to be called. It's a better experience and keeps you onside with telemarketing rules in most regions.
</Note>

## Connect your Page

1. Go to **AI Calling → Integrations → Inbound → Meta lead ads**.
2. Click **Connect** and log in with Facebook.
3. Approve access and select the **Page** whose lead forms you want to use.

Once connected, the integration appears in your list with a **Managed by meta** badge.

## Choose which forms call (and how)

Open **Lead Forms** on the Meta integration card. Each lead form on your Page is listed with its own settings:

<Steps>
  <Step title="Turn a form on or off">
    Use the toggle to control whether leads from that form get called. Forms are **off by default** — switch on only the ones you want Atllas to call. This is how you avoid calling every lead.
  </Step>

  <Step title="Pick the agent">
    Choose which calling campaign / agent handles the form. Different forms can route to different agents — for example a "Request a demo" form to your sales agent and a "Support" form to a callback agent.
  </Step>

  <Step title="Set how fast to call">
    * **Speed to Lead** (recommended) — calls the moment the lead submits.
    * **Delay** — wait a set time first (minutes, hours, or up to days), e.g. "call 1 day after submit".
  </Step>

  <Step title="Set when to call">
    Optionally restrict calls to certain hours and days (for example, business hours only). Leads that arrive outside the window are **queued** and called when the window next opens — never dropped. Leave it **off** and a delayed call falls back to your **campaign's** hours; a **Speed to Lead** call (a consented "we'll call you in 60 seconds" callback) dials right away, any time.
  </Step>
</Steps>

Each form saves on its own. A form that's switched off — or has no settings yet — places no calls.

## Good to know

* **One Page per account** for now; a multi-Page picker is on the roadmap.
* Lead → call delivery runs server-side, so a connected, configured form keeps firing calls even while you're offline.