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After every call, the AI assigns a lead warmth classification based on the caller’s expressed interest, sentiment, and intent. Use this to focus your manual follow-up on the most promising leads first.

Warmth Classifications

ClassificationWhat It Means
HotCaller expressed strong purchase intent, asked for pricing, or agreed to a next step
WarmCaller was engaged and interested but did not commit
ColdCaller asked a transactional question (hours, address) with no purchase signal
DeadCaller was not interested, or it was a wrong number / robocall

How the AI Scores Calls

The AI analyses the full conversation — not just keywords — to determine warmth. Signals it considers:
  • Did the caller ask about pricing or getting started?
  • Did they agree to receive a meeting link or follow-up?
  • How engaged were they in the conversation?
  • Did they express frustration or try to end the call quickly?

Using Lead Warmth in the Inbox

Sorting

Use the sort control in the inbox to order calls. Available sort options:
SortDescription
NewestMost recent calls first (default)
OldestOldest calls first
ShortestShortest calls first
LongestLongest calls first
Lead WarmthHottest leads first

Priority View

Switch to Priority view to see only Hot and Warm calls. This is the fastest way to work through your inbox when you have high call volume.

Unread View

Switch to Unread view to see only calls you have not opened yet — useful for catching up after time away.

Acting on Hot Leads

For Hot leads, consider:
  1. Calling back within the hour — response rates drop significantly after 60 minutes
  2. Sending a personalised follow-up using the transcript context
  3. Triggering a Zapier action to log the lead in your CRM automatically
See Zapier and Webhooks for automation options.