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The win-back offer is what the AI is allowed to offer a cancelling customer to keep their subscription.

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Setting the Offer

  1. On the Workflows page, click the edit (pencil) icon on the trigger row you want to change — each trigger (cancellation, trial) has its own campaign, so its offer and script are edited separately
  2. The workflow wizard reopens in place at its Offer step — adjust the percentage (0–90), then click Save changes
(The call script itself is reviewed and edited in the full campaign editor, where you can also preview the call to your own phone.) This is a flat discount off the customer’s subscription. Setting it to 0 turns the call into a feedback-only conversation — the AI still calls to find out why the customer is leaving, but has nothing to offer and won’t try to change their mind.
The offer percentage only applies to workflows created by your Stripe connection — RevenueCat saves are funded from your Apple offer-code pool instead. See Connecting RevenueCat.

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Choosing What the Offer Applies To

By default, the win-back discount applies to the customer’s current plan — the same subscription they’re cancelling, just discounted. You can instead have the offer apply to your annual plan, paid upfront, so a saved customer commits to a full year rather than staying on their existing (often monthly) plan.
  1. Open the workflow’s campaign in the full campaign editor and find the Revenue Recovery settings
  2. Under Offer applies to, choose Their current plan (default) or Annual plan, paid upfront
  3. If you choose Annual plan, paid upfront, pick one of your active yearly Stripe prices from the Annual plan to offer dropdown
This choice is only available for Stripe-managed recovery campaigns. RevenueCat/App Store campaigns configure their annual offer in App Store Connect instead — the AI just describes that same offer on the call.
The dropdown is pulled live from your connected Stripe account and only lists your active yearly prices. If you don’t have one yet, it shows “No active yearly plan found on your Stripe account — create one in Stripe first, then pick it here.” — create a yearly recurring price in Stripe, then come back and select it. Until an annual plan is chosen, the campaign keeps offering the customer’s current plan.

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What the Member Gets

The discount (for example, 50%) is applied to the annual plan for the first year; it then renews at the full annual price — the coupon is one-time, just like the current-plan offer.

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How Members Are Charged

  • Already lapsed — a member whose subscription has already ended pays the full discounted first year up front.
  • Still subscribed and cancelling — a member who’s still active but cancelling is switched to the annual plan immediately and charged the discounted annual price minus a proration credit for the unused time left on their current plan — standard Stripe proration, so their first charge can be a little less than the full discounted year.

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Testing different offers

Instead of relying on a single flat offer, you can test a few script-and-discount combinations against each other — see A/B Testing.