Call Details is a structured form that defines the AI’s knowledge and behaviour during a call. Instead of writing a raw prompt, you fill in labelled fields and the AI uses them to hold natural conversations.
Website Scanning
At the start of campaign setup, you can enter your website URL and Atllas will scan it in the background. The scanned content is extracted automatically and used as additional context when generating your call script — so the AI has accurate, up-to-date details about your business without you having to enter everything manually.
Website scanning is optional and non-blocking: you move straight to the next step while the scan runs. Once complete, the extracted website info appears as an editable section inside the form so you can review and adjust it before launching.
Fields
The Call Details form uses conversational questions to gather what the AI needs to know. Each answer is used to shape how the AI introduces itself and handles conversations.
| Question | What to Enter |
|---|
| What industry are you in? | Your business category (e.g. Real Estate, Home Services) |
| Who are you? | Your name and company — how the AI identifies itself |
| Who is the AI calling? | A description of your target audience |
| Is the AI calling as you or your assistant? | Whether the AI presents as you directly or as your assistant |
| Assistant Name | The name the AI uses for itself (if calling as your assistant) |
| What’s the goal of the conversation? | The outcome you want (e.g. book a demo, qualify interest) |
| What will the AI offer to the client? | Your core value proposition |
| What can it do for the client? | Specific benefits or outcomes the client gets |
| Client success stories or existing clients | Social proof the AI can reference during the call |
| Additional notes | Anything else the AI should know (objection handling, do-not-say, etc.) |
Call Script
The Call Script section exposes the full prompt that governs the AI’s persona and call flow. It has three editable parts:
- Role Summary — who the AI is and what company it represents
- Personality and Tone — how the AI should sound (e.g. professional, friendly, concise)
- Structured Call Flow — the step-by-step structure of the conversation (opener, discovery, pitch, objection handling, close)
You can edit any of these fields directly. Changes here override the defaults generated from your Call Details fields.
Use the AI-assisted generator to create a call script automatically. Click Generate Script and provide a short instruction (e.g. “Write a script for a commercial cleaning company targeting office managers”). The AI uses your call details, website, and training files as additional context.
Training Files
Upload supporting materials the AI can draw on during calls:
- Audio files (MP3, WAV, M4A) — call recordings or voice samples
- Documents (PDF, TXT, CSV, DOC, DOCX) — product sheets, FAQs, pricing guides
Training files give the AI factual grounding beyond what you enter in the form fields.
Industry
The industry you select on the campaign isn’t just a label — it shapes how the AI speaks. Industry choice changes the underlying system prompt: terminology, common caller responses, and tone all adapt to your business type. For example, “Insurance” frames the user as a professional while “Residential Real Estate” frames them as an agent.
Available industries: Residential Real Estate, Commercial Real Estate, Property Management, Technology / Software Sales, E-commerce Sales, Medical Technology Sales, Insurance, Financial Services, Healthcare / Dental / Medical, Legal Services, Home Services, Automotive, Hospitality and Travel, Education and Tutoring, Marketing and Advertising, Recruitment and Staffing, Telecom and Utilities, Gym and Fitness, and Other.
Language
Pick the language for the campaign. The AI will speak (and transcribe) calls in that language end-to-end. Each campaign uses one language; if you need to call contacts in multiple languages, create separate campaigns.
Supported languages: English, Spanish, Multilingual (mixed/dynamic), Arabic, Bulgarian, Chinese (Mandarin), Croatian, Czech, Danish, Dutch, Filipino, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Swedish, Tamil, Turkish, Ukrainian, and Vietnamese.
Make sure your selected voice supports the language you choose. Voices in the library are filtered by language, so use the language filter on the Voice Selection step to find compatible options. Raw Prompt
The form view is the default editing experience. If the prompt’s structure becomes incompatible with the form — for example, because you’ve directly edited the raw prompt text in ways that change the expected section headers or remove required fields — the editor automatically falls back to a plain text area where you can edit the full prompt directly.
To return to the structured form view, restore the prompt to a compatible structure with the required section headers and fields intact. 
